Pellegrino Meets Missoni

Pellegrino Missoni

We were lunching with a friend at Wolfgang Puck Café today, nursing our fall cold with sweet potato fries dusted with curry powder, cumin and other yummy, warming spices. In mid conversation, our eyes suddenly darted away from our lunch date, her words turned into inaudible muffled sounds in our head and she was soon dropped like a hot sweet potato. The new object of our affection: A tall waiter sauntering by…

…with a Missoni-labeled Pellegrino bottle!

We’d know that iconic chevron pattern

Pellegrino Missoni

Pellegrino Meets Missoni in action at the Wolfgang Puck Cafe

anywhere. The collaboration between the Italian mineral water brand and the design house had been announced this past summer and we’ve been anxiously awaiting its arrival, but we had yet to see it in action. It’s only recently been available at restaurants and has not been available for retail consumption yet. But that’s about to change, as the Missoni boutique on Rodeo Drive is expected to receive them any day now. The price has not been confirmed, but a salesperson at the boutique said he expects the 8 oz. bottles to go for about $8. Thirty million bottles of the limited-edition collaboration will be distributed worldwide, and each bottle comes with a special chevron-pattern sleeve designed by the brand. The company said in a press release that the special edition is expected to be available for three months.

We certainly know exactly what kind of water we’ll be serving and proudly displaying on the table this Thanksgiving. The question is: Should we wear our Missoni for Converse high-tops, too? Bottoms up!

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.