It’s A Man’s World, Kind Of: Online Shopping For Blokes

Park & Bond

There’s no shortage of Web sites catering to women’s shopping habits. They’re about as common as the YSL Trib. But with the introduction of Net-a-Porter’s Mr. Porter (you can read our guys' first impressions of that site here), it’s beginning to look more like a man’s world when it comes to online shopping. In fact, according to a recently published infographic from online coupon site Extrabux, men's online purchases are significantly higher at $67.82 compared with $51.84 for women. And they do this in 10 minutes compared with an infernally slow 14 minutes for the ladies. (We make surgical strikes when we know what we want.) Curiously, though, our attention span must be even better than we give ourselves credit for, because many of these same retailers are also adding content for us to peruse. And it's not porn! Now, with three new men's shopping sites popping up, it’s getting easier and easier to get men to spend (both time and money) online.Park & BondIt’s no surprise that men have embraced Gilt Groupe as much as women have. So when they launched Park & Bond, a dapper mix of high-end designer duds (Alexander McQueen, Thom Browne, Oliver Peoples) with GQ-curated selections and a special section called The Intersection (get it?), we took notice. Along with picks from GQ editors, they’ve got the best of Gilt’s editorial content to help guys match their tweeds, get the right vintage watch – we’re drooling over their selection of vintage Rolexes – and even give guys insight into the minds of the likes of Marcus Samuelsson and other men of style.CladLaunching soon, Clad is the brainchild of Esquire mag (men have their loyalties, after all) and J.C. Penny’s Growth Brands

division. So while the site has nothing to do with the brands carried at brick-and-mortar Penny’s stores (phew), it will have high-end brands like Rag & Bone, Jack Spade, Vince, Seven for all Mankind and more. They’ve also got their own brand of editorial, called “Damn Good Advice” and Esquire’s picks highlighted throughout the site. What sets them apart from the other sites is their Tapeless Tailor, which lets guys input what they already own so that the site can find the items that best fit their frame.


Gap’s sister site Piperlime is no stranger to the men’s market. They’ve been the go-to site for guys looking for cool kicks for a while now, but they’ll be adding apparel to the mix, too. Already having a great selection of women’s apparel, they’ll up the ante with men’s brands like Lacoste, Original Penguin and Joe’s Jeans alongside the girl’s goods. What they haven’t got? Editorial content. But what shoppers will appreciate most is how often Piperlime puts items on sale – something we don’t expect at the other two sites.

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.