Secret Pop-Up Revealed: We’ve got Mayle…

Mayle Kamikaze pop up store

When designer Jane Mayle shuttered her doors at her NoLita boutique at 242 Elizabeth Street in early 2009 and announced that she would no longer be producing her coveted line of whimsical, fabulously feminine pieces, fans cried huge cameo tears.

After ten years in the business, the designer with the well-known cameo logo had become disenchanted with the industry, the cost of doing business and the difficulty of producing quality, special pieces.

But when word got out that Mayle was doing a secret pop-up store at an undisclosed location, which would only be revealed a few days before opening, it was as if Willy Wonka had just announced that his chocolate factory was churning out sweets once again. (Remember: He, too, had once lost his zeal for the biz.)

Well, clearly Mayle’s own Oompa Loompas have been hard at work, because we just got the secret, coveted, golden ticket e-mail in our in-box the other night for Mayle’s pop-up store featuring her Kamikaze capsule collection.

Sigerson Morrison and Mayle boot collaboration

Mayle and Sigerson Morrison boot collaboration

And it launches tomorrow at 2 Great Jones Street between Lafayette and Broadway! (See details below.) Mayle’s limited-edition boot collaboration with Sigerson Morrison launched last Thursday at the Sigerson Morrison Lab Boutique at 71st and Madison. 

Get thee to the store fast before all the goodies get snapped up. And before you go skipping off singing and gloating about your golden ticket, remember the nasty fates that befell the greedy brats in Wonka’s chocolate factory and, please, leave some of Mayle’s sweets for the rest of us!

2 Great Jones Street
between Lafayette and Broadway
September 30-October 17
12-7 pm
(917) 975-0801

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.