If you think that denim brands are just about jeans and department stores, think again. Many of them show during New York Fashion Week and if you think about it, you’re more often in jeans than couture, anyway. That means that the trends popping up at presentations by brands such as AG are the things you’ll actually integrate into your everyday rotation. Fantastical fashion may be pretty to look at, but this is what’ll actually be on your back. This season, Jonathan Crocker, the creative director at AG, took things back to basics, but a closer look revealed so much more.
Vogue reports that the brand took over the A-1 Record Shop in NYC’s East Village. Models were lounging, flipping through the racks, and basically being super-cool. So cool, in fact, that many editors didn’t know if they were looking at models or customers. The men and women were clad in what looked like dark, raw denim, but they were actually soft, lightweight, treated jeans. It looks like the days of breaking in Japanese blues are in the rear view.
But the overarching trend we saw? Grunge gone glam. The ’90s are back all over the runways (see Calvin Klein et al), but the airy flannels, distressed jeans and patches — bees, for those looking for a timely reference) marked a real-world take on the resurgence. Even those practically drowning in denim won’t be able to resist the bee-patched jeans. Another standout? Very high-waisted patchwork jeans with raw hems and well-placed allover seams.
But aside from the pants, there was a strong collection of button-front skirts, an Alexa Chung-approved denim shirtdress, and a slew of distressed cardigans, slouchy knits, and boxy T-shirts. Sure, the street style set will be wearing head-to-toe Gucci and Kenzo, but when you’re headed to brunch or Whole Foods, you’ll spy plenty of these standbys.
For more information, visit www.agjeans.com.
Images courtesy AG