Brock Collection pre-fall 2018
Brock Collection has spent the last few seasons honing in on exactly what it’s about — and to good measure, we might add. Once known as a sleeker, more minimal line, Brock Collection has pivoted to focus on a new kind of romantic look. Customers who gravitated towards the line’s cleaner and more minimal roots can blame Hollywood, because red carpet regulars snatched up Brock’s finale looks and made them a flashbulb favorite. For pre-fall, the line continued to shine a light on cocktail garb and more polished looks, but because of Vassar and Brock’s predilection for twisting expectations, there wasn’t a standard LBD in sight.
Light-as-air Laura Ashley florals covered the collection’s off-kilter gowns and dresses. Spaghetti straps fell off shoulders, ruffles sat across just one side of the body, and delicate ruffles trimmed sculpted necklines. Though the prints and patterns seemed incongruous to the thoroughly modern dishabille, it worked. Overtly sexy it wasn’t, but there was some sex appeal in a ditzy floral cocktail dress.
Brock Collection pre-fall 2018
“We wanted to push ourselves to explore evening the way our woman would wear it,” Vassar told Vogue. “It’s not so precious.”
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Shirting got the addition of puffed sleeves and what seemed like an infinite number of pintucks, but the most eye-catching look was a white shirtdress paired with a boudoir-ready lace corset. It was exactly what the brand is about now: something ordinary taken to a whole different place thanks to some unexpected details.
Brock and Vassar tamped down the precious lean of their designs by leaving raw edges and choosing those Grey Gardens-ready prints. That new view on evening may be why Tinseltown’s PYTs love the line, but shoppers are loving the fact that they can mix and match the pieces to get the exact look and feel that they’re looking for. Suiting — relaxed thanks to the lack of lapels and a boxy, slouchy shape — could be broken up to wear with jeans and dresses and coats could be worn as dresses by adding luxe croc belts. Versatility was what the brand really showcased with a lineup calling for mixing and matching. Staying this road won’t be a bad idea for the brand.
For more information, visit www.brock-collection.com.
Images courtesy Brock Collection
