Monday Muse: Brock Collection Goes Romantic For Spring 2018

Brock Collection spring 2018

Brock Collection spring 2018

For the past few seasons, Orange County’s Brock Collection has been channeling the cool, downtown vibes of New York and L.A., but it looks like the label is pivoting. But upon closer inspection, the label’s just focusing in on what’s been in its DNA the whole time: romance. While downtown grit seemed to come through the label’s coats, underneath, there were ruffles, soft drapes, and plenty of florals. That’s what Laura Vassar and Kris Brock honed in on for spring, with a collection of dresses that Brock called “raw and romantic, but not too precious.”

Skipping out on the minimalism that many will associate with Brock Collection, spring’s collection veered romantic in the best way. Though there wasn’t much high-watt, red-carpet fare on display, there was plenty on offer that will appeal to the brand’s Hollywood clientele. It can take brands years to find a clear niche, but Brock’s floaty dresses and light-as-air frocks are street-style bait as well as a commercial boon. This season, the designers added tiers of ruffles, soft prints, and played with the barely holding on silhouette that earned them a legion of fans.

Brock Collection spring 2018

Brock Collection spring 2018

RELATED: L.A.’s Brock Collection Goes Luxe For Fall

The look wasn’t fussy, however. Vassar and Brock kept everything else minimal, with flat gladiators accompanying every single look and hair looking windswept and loose. Bags were mostly woven and showed that the label is expanding from ready-to-wear to other aspects of their customer’s lives.

Brock Collection is catering to a wide swath of them, too. Younger girls will surely gravitate to bloomers and slip dresses done in burlap and lace while older customers will likely gravitate towards the plunging gowns and woven maxis. Taking what seem like basic fabrics and taking them into the world of evening and formality is a fresh take on cocktail dressing, which is certainly going to give Brock Collection a way to stand out on the sales floor.

For more information, visit www.brock-collection.com.

Images courtesy Vogue

Tags: , , , , , ,

Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.