It seems that there’s a sea change in the world of fashion. Instead of the rank and file of New York Fashion Week, more designers than ever before decided to ditch the circus of showing in the Big Apple and opted for California instead. Not that we’re complaining. Instead of trudging through a polar vortex to get from one show to another, intimate dinners and presentations are a much better way to see the clothes up close. And that’s what this is all about — not the peacocks and gimmicks. For Jenni Kayne, it was like a homecoming. With pals like Minka Kelly and Mandy Moore in attendance, Kayne showed a new collection and a new direction for her brand.
“I say it all the time, but I think this really is my favorite one yet!” she told Vogue of the new collection.
The clothes were inspired by the female gardeners of the 1940s. That may be a little bit esoteric, but it translated into real clothes that real women will wear. Think of a utilitarian collection with a few sexy additions. Classic Kayne details were in the mix, too, so Moore and Kelly — who have been fans of the brand since day one — will have plenty to add to their closets.
Some of the more literal gardening references were yellow wellies. Thankfully, those cheeky additions were few and far between. Items such as a silky, slinky jumpsuit done in inky black and a longline shirt were standout pieces. Velvet pants were, too. The ’90s throwbacks that Kanye’s known or were plentiful. Slip dresses, Army jackets, and plaid shirting were back, but paired with new pieces like anoraks and knits that will be customer favorites.
And as for that business change? Kayne says that price points will be lower this season. A turtleneck that usually hits $600 will hover around $200. It’s a move towards competition. While those in the know are happy to fork over the big bucks for a Kayne creation — one touch usually does the trick — having more customers is never a bad thing for a brand.
For more information, visit www.jennikayne.com.
Images courtesy Jenni Kayne