L.A. Fashion Week? Well, how about Made Los Angeles? The new initiative brought Moschino — and its creative director, Jeremy Scott — to the forefront, staging an L.A. show that combined the brand’s menswear and resort 2017 collections all in one place. And in true Moschino style — er, Scott? The two are becoming one at this point — the clothes were fun, colorful, and brought out an A-list front row that included Katy Perry, Caitlyn Jenner and Cindy Crawford.
The clothes were an homage to ’60s psychopop, an over-the-top glam celebration of kitsch and fun. “I just wanted to make something fun,” Scott told Vogue backstage before the show, “something a little theatrical, something colorful, and upbeat, and bright, that my SoulCycle instructor, and neighbors, and the pop stars who I adore, who are also my neighbors, could come and see together.”
Scott chose the ’60s, because, in his opinion, that was when L.A. came found its voice. What did that mean? Well, among a backdrop of pool floats, the clothes featured bold, bright hues, mirrored embellishments and floaty, boho shapes and staples that seem destined for Coachella — or Instagram. There was a gypsy lean to some of the pieces, especially the ones covered with tiny mirrors and pom-poms (the big names were on the runway, too, with Miranda Kerr, Alessandra Ambrosio and Chanel Iman taking to the catwalk for their BFF).
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The guys were strutting in their own right, wearing Speedo-style briefs in primary colors and moto jackets emblazoned with emoji smileys and colorblocking. It was the first day of L.A. Pride (coincidence?), too, so Scott’s diehard fans had plenty to scope out from the show. There was a wide breadth, so guys that found flashy pom-pom sandals with iridescent straps to be too much could go for embroidered brogues, instead. Guys and girls alike got kaleidoscope prints, which featured a trippy Ganesh print rendered in neons. With the addition of plastic leis, papier-mâché bangles and plenty of new versions of Moschino’s jacket bag, it was a rave-ready collection that’ll find everyone ready for a selfie.
And in true Moschino style, there were select picks ready for purchase right outside the L.A. Live venue? Coincidence? Well, let’s just say those racks and tables were clear in no time at all. If you didn’t get it on your feed, did it really happen? Good thing there was plenty of social media coverage at the event, just in case you need a little reminder of what actually went down.
For more information, visit www.moschino.com.
Images courtesy Vogue