Monday Muse: St. John Splits Its Suiting For Resort

St. John Resort 2018

St. John Resort 2018

St. John seems to have hit a stride in its quest to appeal to wider swath of women. While old school doyennes and certain Capitol Hill headliners will always turn to the brand for its suiting and tweedy staples, it seems that their daughters and granddaughters are finding something to love, too. With its resort collection, the Orange County-based St. John decided to loosen up a lot. While there were signals of this casual turn in past seasons, seeing those signature tweed jackets paired with track pants were certainly a news-worthy turn, especially coming from the brand’s stylists themselves.

Relaxed and luxe are becoming pretty cozy with one another and it was pretty clear that the brand is capitalizing on the trend, turning out luxe cashmere joggers and flowing pants alongside mink-hued velvet separates.

RELATED: St. John Goes Laid-Back For Fall 2017

St. John Resort 2018

St. John Resort 2018

Those younger customers aren’t coming to the line for suiting. Instead, they’re looking for the classic tweeds to wear with jeans and their own athleisure. It’s a wise choice to St. John to offer up those separates with only slight tweaks. A bit of fraying and bold buttons are cool, not overwrought. A shiny, metallic thread shot through those colorful tweeds will be a draw, whether customers are new to the brand or have a closet full of St. John standbys.

But along with those signature knits, St. John showed outerwear that will definitely stand out in a sea of peacoats via alternating matte and glossy stripes and ultra-soft blanket-inspired wraps and open jackets that are just the thing for too-cold airplanes and après-ski drinks. The brand’s not changing its DNA entirely, but is continuing down a course of cool and traditional. It’s a tough line to toe, but after some stagnant seasons and high-profile struggles, St. John may have found the perfect formula.

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Images courtesy St. John

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.