Bailey44 Opens First Flagship in OC

Bailey44's flagship at Lido Marina Village

Bailey44’s flagship at Lido Marina Village

After a decade in the wholesale business, Vernon-based Bailey44 thought it was about time to open up its own digs. And the brand did just that in a big way with the opening of its very first flagship at the buzzy Lido Marina Village in Newport Beach. The first of many fashion-forward names coming to the center, Bailey44 is ready to give OC shoppers a taste of something different.

Bailey44's flagship at Lido Marina Village

Bailey44’s flagship at Lido Marina Village

“We’re not interested in building a retail template that we roll out across the country,” Bailey44 chief executive officer Chris Tate told WWD. “We’re interested in building localized and customized stores.”

Just how local? Instead of opting for a New York-based florist to share the space, the brand decided on Costa Mesa-based La Fleur, instead, to fill the store with seasonal blooms and offer just one more reason for shoppers to swing by the space. The main draw, however, is the clothes. The Newport Beach store will be stocked with plenty of exclusives, including Newport Beach a capsule collection of denim that’s inspired by vintage styles. You wont’ find the lace-ties jeans and feminine flares anywhere else. The styles retail between $128 and $228 — and like all of Bailey44’s clothes, they’re made domestically.

Bailey44's flagship at Lido Marina Village

Bailey44’s flagship at Lido Marina Village

In addition to the jeans, the easy Bailey44 pieces that you’re used to finding at Bloomingdale’s, Nordstrom and Revolve will be available, too, but you won’t be distracted by other labels — plus, the store will have a the line’s full offerings, not just select pieces. This fall, expect the launch of bags and accessories, all ringing up at under $100. Those additions to the brand won’t be available at other retailers, so plan on visiting and visiting often to get your hands on them as soon as they drop.

What’s next for the 10-year-old line? A shop in L.A. proper and more on the horizon: “We’re looking for other locations in Southern California and starting to turn our sights to New York,” Tate added. “Miami is the next city.”

Bailey44 is located at 3420 Via Oporto, in Newport Beach. For more information, visit www.bailey44.com.

Images courtesy Bailey44

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.