Gucci Re-Opens its Rodeo Drive Flagship

Gucci Rodeo Drive

Gucci Rodeo Drive

Like most things L.A., the Gucci flagship on Rodeo Drive got a little bit of nip and tuck. The new store, which features a glam new silver facade, debuted last week, giving the Italian fashion house a new crown jewel to boast among Rodeo Drive’s venerable lineup of luxury labels.

Spanning 22,000 square feet, the Rodeo Drive flagship is one of three Gucci locations in Los Angeles, but it’s far and away the most luxe. Designed by the label’s creative director Frida Giannini, the new store houses the brand’s entire breadth of menswear, womenswear, children’s clothing, handbags, accessories, shoes, sunglasses, fragrance, timepieces and more. Phew — in short, if you’ve been lusting after something from the house of Gucci, it’s sure to be on the shelves at this three-level masterpiece. The new beauty line will also be available at the Beverly Hills flagship, making it one of the few spots outside of Saks Fifth Avenue and Neiman Marcus where you’ll be able to snag a Gucci lipstick or blush.

The new location is also home to a wraparound terrace on the third floor, though few shoppers will have the honor of checking out the panoramic views of Rodeo Drive. Reserved for VIPs and celebrity dressing, the third story will house the Gucci Premiere line as well as made to measure services for men and women. Overseen by Gucci’s master Italian tailors, the third floor is a new addition to the space and is sure to be abuzz with activity come awards season.

If you’re looking for exclusives, look no further than a citrus-colored Jackie Bag, which is only available at the Rodeo Drive location and comes with a numbered plaque inside to commemorate the store’s grand opening.

Gucci is located at 347 North Rodeo Drive in Beverly Hills. For more information, visit www.gucci.com.

Images courtesy Gucci

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.