L.A.’s Wildfox Opens its First Store at Sunset Plaza

The Wildfox store at Sunset Plaza in West Hollywood.

The Wildfox store at Sunset Plaza in West Hollywood.

Wildfox has landed at Sunset Plaza. Joining fellow fashion labels BCBG, Zadig & Voltaire and Sand Stockholm, L.A.’s own laid-back, luxe and super-feminine contemporary label has set up shop in a store that’s reminiscent of a French chateau. Meant to evoke a fantasy closet (think Versailles by way of Barbie), the store is just the first step of retail expansion for the label, which plans on opening an East Coast location in New York’s SoHo neighborhood as well as several stores in Tokyo.

The Wildfox store at Sunset Plaza in West Hollywood.

The Wildfox store at Sunset Plaza in West Hollywood.

The Sunset Plaza location is outfitted in plenty of pink — the brand’s signature hue. The 2,000-square-foot space houses all of Wildfox’s offerings under one roof. The brand has crated unique shopping environments with retail partners such as Bloomingdale’s, Galeries Lafayette and Harrod’s, both of which have dedicated Wildfox shop-in-shops, but this is the very first time that the Wildfox customer has had the chance to be fully immersed in creative director Kimberly Gordon’s Wildfox world.

The brand began in 2007 as a t-shirt line, but quickly expanded (and is still adding more and more). Wildfox’s signature beach sweatshirt was introduced in 2009 and became a hit with bloggers, YouTube vloggers and girls across the country that wanted a piece of the California lifestyle that was previously offered by labels such as Juicy Couture. The brand continued to grow with the addition of swimsuits, shoes done in collaboration with Jeffrey Campbell, sunglasses, pajamas, denim and more. Next up is a line of lingerie, the addition of handbags and shoes produced in-house and a fragrance.

The Wildfox store at Sunset Plaza in West Hollywood.

The Wildfox store at Sunset Plaza in West Hollywood.

The new Sunset Plaza location play on many of the house signatures that Gordon has established for the line. There’s plenty of pink and brass, a four-poster bed and more. Inspiration from the last collection, which culled from the works of Jane Austen, are sprinkled throughout the store by way of flower crowns, tea sets and naturally, books. The store also features rosy glass chandeliers, vintage furniture and a special area where customers can customize the brand’s sunglasses. Dressing rooms are plastered with images from past ad campaigns and vintage photos. The store even has a small outdoor area (perhaps a spot to feature future Wildfox lifestyle items?). The stores slated to open in New York, Chicago and Miami as well as Japan will follow the same look as the Sunset Plaza location. Wilfox is already available in more than 30 countries in over 1,200 boutiques and department stores worldwide.

For more information, visit www.wildfox.com.

Images courtesy WWD

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.