Get Your Mod On With the Palm Springs Modernism Week Preview!

The Sinatra house palm springs is a highlight of the Palm Springs Modernism preview

The Sinatra House in Palm Springs. PHOTO CREDIT: Beau Monde Villas

It’s a mod, mod, world here at Fashion Trends Daily, as we’re devoting a week to celebrating Palm Springs and Modernism — from must-do midcentury architectural tours to where to stay, where to spa, shop and much more!

Fittingly, this weekend (Oct 9 to 12) in Palm Springs is a kickoff of festivities previewing what’s to come at the official Modernism Week that will take place February 11 to 21.

For fans of Palm Springs, Modernism, midcentury design and all things mod, the official Modernism Week is an 11-day, midcentury love-fest of architectural tours, swank parties, midcentury furniture sales, lectures and many other events. Die-hard Coachella fans will get their fringe in knots when we say this, but Modernism week is where our hearts belong — flower crowns, braids and maxi dresses be damned!

(Hear more about Modernism and Modernism week on The Styled Side, Michelle’s weekly fashion segment on KPCC, the nation’s largest NPR station.)

A spokesperson for Modernism Week said that last year’s official Modernism Week brought in over 60,000 visitors and about $22 million in revenue for the City of Palm Springs, including hotels, dining, events and more.

With the roughly $2 million per day of business that the event brings in and an estimated growth of attendance for the 2016 event, Modernism Week has been so popular that the city of Palm Springs, which sponsors the event, is offering this weekend’s event as an amuse-bouche, of sorts, and a less-crowded way to get a sampling of the event.

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“We hope that the increased capacity will enable more visitors and desert residents to experience the Fall Preview than ever before,” said Lisa Vossler Smith, executive director of Modernism Week.

Organizers have doubled the number of tours and activities, and have also included a few first-time events. The weekend kicks off Friday night with the Opening Night Party and early buying preview at the Modernism Show and Sale at its new location at the Palm Springs Air Museum, followed by an after-party in the swanky lounge at Mr. Lyons.

Palm Springs Modernism Week bus tours

Modernism Week Bus Tour. PHOTO CREDIT: David A Lee

Architecture enthusiasts: Grab your fedora and sunscreen and hop on a double-decker architectural bus tour. Die-hards will not want to miss showings of Frey House II and the 1955 Dr. Franz Alexander House designed by Walter S. White. The Palm Springs Preservation Foundation will offer tours of Frank Sinatra’s Twin Palms Estate. And on Sunday in Rancho Mirage, there will be a sunset reception at The Swan House in the exclusive neighborhood of Thunderbird Heights, benefiting the effort to permanently relocate Albert Frey’s famed Aluminaire House to Palm Springs.

RELATED: Monday Muse: Louis Vuitton’s Palm Springs Sojourn

Love you some Ol’ Blue Eyes? This year would have been Frank Sinatra’s 100th birthday, so fans will want to head to the Palm Springs Art Museum’s “Meet the A+D Center — The Rat Pack Experience” party on Saturday night, and mingle with Honorary Chairs Nancy Sinatra and her daughter Amanda Erlinger. (Go-go boots and mod shift dress NOT included.)

Free events include a Hot Purple Energy Bike Tour, Vintage Car Show, Modernism Yard Sale, the popular “Lost, Saved and Endangered” lecture and tour, and book signings at the Modernism Show and Sale.

Let the midcentury madness begin!

Modernism Week’s signature 11-day festival will take place February 11 to 21, 2016. For the complete schedule and to purchase tickets, visit www.modernismweek.com. The schedule and tickets will be available November 1 at 12 p.m. For more information, visit www.modernismweek.com.

Images courtesy of Palm Springs Modernism Week

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.