Bonobos to Open its First L.A. Guideshop on La Brea

Bonobos

Bonobos Summer 2013

Fact: not all guys love to shop. Fact: guys can’t get away with just buying things online unless they’re willing to return items that don’t fit. Another fact: in 2007, Bonobos gave guys a chance to buy great pants online and offer fuss-free returns. In 2011, the brand offered one-of-a-kind Guideshops, where guys could come in and try on everything from Bonobos before ordering great pants and more, all in a space that was the exact opposite of a department store. Bonobos is bringing that unique shopping experience to Los Angeles with the opening of its first L.A. Guideshop.

Bonobos Chinos

Bonobos chinos

Bonobos is set to open the Guideshop on La Brea Avenue on June 27, opening the doors to a shopping experience that might just get guys out of their shopping ruts and into a pair of tailored Bonobos pants. The 1,500 square-foot space is set to serve as a physical extension of Bonobos’ website. Guys can make an appointment to visit the showroom online and come into the store to try on pants, shorts and other items from the brand, without feeling any obligation to buy.

If something does fit the bill (and trust us, more often than not, something does), Bonobos’ trained fit and style experts can place an order right then and there. The store, designed by local artist and interior guru Stephen Kenn, is set to be a clean, modern space that’s outfitted with one-of-a-kind pieces, including a custom sofa upholstered in Bonobos’ garment dyed chino fabric. The Los Angeles location, the tenth nationwide, will also offer selvedge denim manufactured right here in L.A.

The Bonobos Guideshop is located at 101 South La Brea and is set to open June 27. For more information and to set up an appointment, visit www.bonobos.com.

Shop our favorite Bonobos pieces:


Images courtesy Bonobos

Tags: , , , ,

Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.