GQ and Nordstrom Team Up in SoHo for Fashion Week Pop-up Shop

GQ and Nordstrom Men's Shop

GQ and Nordstrom Men’s Shop

If you can believe it, New York doesn’t have a Nordstrom. They have a Nordstrom Rack (just opened) and a special concept store presented by Nordstrom called Treasure & Bond, but no proper department store. While New Yorkers wait for an actual location, set to open in 2017-1018, the city did get a one-of-a-kind GQ and Nordstrom Men’s Store during Fashion Week held at the Treasure & Bond space.

GQ and Nordstrom Men's Shop

GQ and Nordstrom Men’s Shop

In the rest of the country, Nordstrom has an impressive men’s presence and brands vie for coveted Nordstrom accounts. Case in point: Pants brand Bonobos recently told Fashion Trends Daily that it partnered with the department store because of its expertise in menswear and the retailer’s broad reach. Now, its new GQ collaboration not only upped Nordstrom’s clout in the menswear world, it gave them a chance to expand the brands on offer to New York’s fashion die-hards who scour boutiques for selvedge denim, perfectly tailored suiting and bench-made shoes, which just so happen to be the items that GQ spotlights on its pages.

Together, Jim Moore, the creative director of the magazine, and Nordstrom spotlighted the GQ Selects portion of the mag, bringing it all to life in the Treasure & Bond store in SoHo.

The store, which opened on Fashion’s Night Out and has a planned closing date of September 16th, highlights 25 GQ Spotlights and has a slew of exclusives such as a limited edition L.L. Bean camouflage tote bag, GQ-branded Miansai bracelets (which yours truly, being a menswear editor, couldn’t leave the store without) alongside New Balance sneakers designed by Moore himself. (Sneakers don’t factor into said editor’s preppy wardrobe, so those won’t be coming home to L.A.) The store is decorated with custom fixtures, a camouflage sofa, a lounge and more to get guys in the mood to spend money and time browsing the shop.

GQ and Nordstrom Men's Shop

GQ and Nordstrom Men’s Shop

The shop also carries Warby Parker eyewear, which is usually an online exclusive. It gives shoppers a chance to experience the brand in a brick-and-mortar spot, though the label is known for its easy try on at home policy. The GQ store is stocked with big names such as Ralph Lauren, Billy Reid and Dolce & Gabbana, too, so guys can get all the latest looks for the upcoming season. And because GQ is a lifestyle publication, the pop up is packed with guy’s guy essentials such as pinball machines, a stunning hardwood ping pong table, Stumptown coffee on hand, free shaves from the pros at Freeman’s Sporting Club and a custom-made bookshelf featuring selections from Dashwood books. Accessories from Smart Turnout are perfect for the chill that’s will eventually creep into the city, and for the guy who’s got it all: Grab vintage watches from Tourneau or a find from Rolex and Brietling that will please any collector.

GQ and Nordstrom Men's Shop

GQ and Nordstrom Men’s Shop

Profits from sales at Treasure & Bond go to NY charities and, similarly, profits from the GQ store will also benefit a rotating roster of local New York charities. Nordstrom is donating to the National Dance Institute and Girls Write Now. And, of course, the store is hosting a slew of events including a performance earlier tonight from ZZ Top (which cut our shopping experience short), mixology events, trunk shows and the hugely successful FNO blowout. (GQ‘s blog reported that the party reached full capacity just five minutes after the doors opened.)

After our visit to the store, which included purchase of a tote, guys all around SoHo stopped us to excitedly ask about the store and its wares. The GQ-branded items are so popular, in fact, that a few salespeople in nearby Cole Haan and Tretorn boutiques proclaimed they’d stop in first thing in the morning the following day just to get their hands on it after seeing our purchases. See ladies, fashion isn’t just for you!

The GQ & Nordstrom Pop-Up Shop is located at 350 West Broadway, in New York City.

Select photos courtesy GQ

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.