It feels like guys are having a sartorial renaissance. Wingtip, San Francisco’s most storied haberdasher, opened a new flagship in the City by the Bay; Christian Louboutin, the French cobbler that sends women’s tongues wagging with every red-soled release, is opening men’s-only stores to sate his growing clientele; and now another fashion favorite is joining in on the game. Jimmy Choo, the British shoe line beloved by starlets and stiletto connoisseurs worldwide, has opened its very first men’s-only flagship in London.
“We are thrilled to have opened a new men’s flagship store in Mayfair, the spiritual home of the Jimmy Choo man. Dover Street is fast becoming a shopping destination for luxury fashion and cutting edge designers. The store is an exciting next step in the growth of Jimmy Choo Men,” said Pierre Denis, Jimmy Choo CEO.
The 1,200 square-foot store might seem small, but it’s full of the brand’s offerings and plenty more. Situated in an historic Georgian building, the store is a bi-level man haven. A vintage Deco bar serves up martinis (and anything else you’d want) on the ground floor, where seasonal collections are displayed in plush grey flannel displays. Vintage furniture fills the store, giving the store a mix of Mad Men mystique with the sex appeal that the brand is known for. The second story expands the brand’s story, with glass cases displaying small leather goods, bags, tech accessories, scarves and belts alongside more classic shoe styles. Guys can sit back and relax, because personal stylists can help them round out their shoe collections or snag timeless pieces to get them off on the right foot. (We couldn’t resist.)
The Jimmy Choo Men’s Flagship is located at 32a Dover Street, in Mayfair, London.