If your summer tan is starting to fade or you just want to boost your bronze factor, look no further than the new Tom Ford for Men skincare and grooming line, available today. The perpetually tan, always polished designer has released an eight-piece collection exclusively at Neiman Marcus that covers all the basics and then adds a few extras just in case guys are looking to put in a little extra time in the mirror.
Dopp kit staples such as cleanser, moisturizer, serum, eye treatment and lip balm are all available in Tom Ford Beauty’ signature dark brown packaging, though Ford does eschew the gold detail and lettering for a more subdued silver in the mens’ line. In addition to daily necessities, Ford has added a few extras, such as a detoxifying mud mask for when your skin is feeling particularly clogged and a concealer as well as a bronzing gel.
Think Ford’s taken his regimen a bit too far? Step back and consider that one in ten men admit to secretly wearing makeup (we’re assuming it’s just a touch of concealer, not a full-on face) and that the men of South Korea account for 21% of the global beauty industry’s total sales. And that number is expected to rise this year, especially now that Tom Ford’s bringing the trend stateside.
After all, if girls are looking refreshed, rejuvenated and ready to take on the world with just a few clicks of Touché Eclat, then who is to say guys don’t deserve the same boost? Neiman Marcus has the exclusive now, but as Tom Ford expands his brand to include more stores, expect guys to look just a bit better wherever his counters land.
Available at Neiman Marcus.
Images courtesy Tom Ford