Monday Muse: California Dreaming with the Row

The Row Pre-Fall 2015

The Row Pre-Fall 2015

It’s been a little over a year since Mary-Kate and Ashley Olsen opened the doors to the Row’s flagship store on Melrose Place, but the designing duo have learned plenty in the span of those twelve months. Namely, that Los Angeles doesn’t necessarily have the seasonal dressing situations that other environs might. When those glass doors swung open, Angelenos were greeted with heavy wool, dark hues and plenty of options to brave a Polar Vortex. It wasn’t quite the swinging L.A. vibe that fans expected, to say the least. So this year, the twins have broadened their pre-fall collection (it was pre-fall, after all, that was in stock when the Row Melrose Place opened up) to include more than heavy coats and cold weather staples. Riffing on surf culture and the laid-back attitude of the ’60s, the Row’s latest collection is a cool walk along the boardwalk.

The Row Pre-Fall 2015

The Row Pre-Fall 2015

The Row’s go-tos are present and accounted for. Namely, slouchy pants, oversized linen coats and plenty of floor-grazing hemlines, but instead of tweeds and wools — two menswear fabrications that the Olsens have proven adept at using time and again — there were light-as-air linens, comfortable, cozy knits and nubby burlap that looked like they’d been sun-bleached from years of being forgotten in the back of an old Volkswagen beetle. The touches of surf culture were subtle. There was nary a Hawaiian print to be found, but there were big chunky zip details, wetsuit necklines and double-faced fabrics built on neoprene backing. It was inspired by surf photography — a black and white snap showed up on the Row’s Instagram account the morning of the show — as well as the usual all-American ethos that’s been established since the very first presentation from the Olsen twins.

The Row Pre-Fall 2015

The Row Pre-Fall 2015

And as for those lessons learned? Fall staples such as knits, turtlenecks and more were offered in tissue-thin knits while fur coats and wraps were sheared down — cozy and luxe without the volume. For heavier climes or those chilly SoCal nights, the twins showed suede in both short and long options. Color was new, too. Paprika, lilac, loden green and russety orange were all shown against the Olsen’s signature ecru, almond and white.

The finishing touch to it all? Irreverent sequin slides. Flat and comfortable, they were each handmade by a crunchy granny and might not even go into production, but given how the Birkenstock was the shoe of 2014 and editors were all salivating over the kitchy-cool shoes against the austere and luxe clothes, maybe Mary-Kate and Ashley could convince that crafty lady to bedazzle a few more pairs.

Images courtesy WWD and Style

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.