Monday Muse: Rebecca Minkoff’s Worldly #SeeBuyWear Affair

Rebecca Minkoff Fall 2016

Rebecca Minkoff Fall 2016

During the fall 2016 collections, there was one thing on designers — and shoppers’ — minds. See-now, buy-now. This season more than ever, instant gratification was on the tip of everyone’s tongue. Everyone, including fashion bloggers, store buyers, fashion editors and the women actually wearing clothes, are tired of seeing a collection and having to wait months (and months and months) to actually get to wear what they see. With Instagram, Twitter and fashion show livestreams giving everyone a taste of what walks the runway, time is definitely of the essence. And who is the one giving women what they want? Before Burberry, before Tom Ford, there was Rebecca Minkoff, who offered up pieces from her collection for purchase right away with her #SeeBuyWear initiative. The concept came back in full force for fall, where the designer showed a small edit to buyers and editors, but staged a full-on spectacle for fans and shoppers that showcased the spring collection.

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Rebecca Minkoff Fall 2016

Rebecca Minkoff Fall 2016

Known for theme-heavy collections, Minkoff has taken her loyal clientele to Mexico, Coachella and more. But for fall 2016, she showed something more worldly, taking on the concept of wanderlust and globalization. While the clothes on presentation for editors wouldn’t hit stores until fall, it included gauzy summer dresses beside suede moto jackets and chunky knits. Old favorites, such as whipstitching details and leather pieces made a return, but in bold colors, like deep plum and inky navy. And with expanded categories, such as knits, selling out at retail, it was a smart move for Minkoff to expand on it, as well as jewelry and other small accessories. Without a clear narrative inspiration to tie it all together, it looked like a mishmash of pieces, but considering that her brand is now working on a huge global scale, it was most definitely something that worked.

The #SeeBuyWear presentation, however, was all available then and there — it was what hung on racks coast to coast. Shoppers got a chance to scoop up the Françoise Hardy and Marianne Faithfull-influenced spring collection that walked last season. Did they care? If you consider that many Instas, snaps and tweets featured frenzied shoppers, we’d say this whole #SeeBuyWear idea has major staying power.

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Images courtesy Rebecca Minkoff

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.