TOMS Marketplace Launches Just in Time for Charitable Holiday Gifting

TOMS Marketplace

TOMS Marketplace

Holiday shopping just got a whole lot easier. Thanks to TOMS, everyone’s favorite charitable brand, you’ve got a one stop shopping site for all things do-good. Their new Marketplace brings together brands that all share one common goal: to make the world a little better while still giving shoppers something to snag for themselves. The site, which launched today, makes it easy to shop by category, cause or just because.

“Brands featured on the TOMS Marketplace are companies we admire for using business to improve lives.”said Blake Mycoskie, founder of TOMS. “They are companies who have inspired us or in other cases, have been inspired by TOMS.”

Jessica Alba and the Honest Company

Jessica Alba and the Honest Company

TOMS Marketplace is built on the same ethos as the TOMS brand: giving back is cool, but getting great stuff while you’re giving back is that much cooler. E-commerce is how TOMS started (the brand’s shoes and sunglasses are available now at Nordstrom stores, smaller boutiques and more), so giving the same platform to smaller, under-the-radar brands is one way to get these  brands some attention and give some light to their causes. The shopping experience on the site is further enhanced by giving shoppers access to each charity’s profile, a brief interview with designers or founders and more.

“Some of my favorite companies include Stone+Cloth and Half United, both started by past TOMS interns,” Mycoskie adds, “Apolis for their fun linen ties and briefcase that support global job creation, and LSTN headphones that provide hearing to someone in need through the Starkey Foundation.”

TOMS Marketplace bags

TOMS Marketplace bags

Shoppers can shop by choosing which causes they’d like to support (think job creation, children’s welfare and health initiatives just to name a few) as well as which region their purchase would benefit. TOMS has chosen charitable brands that do good across the globe, so no one will feel left out. Established brand such as Jessica Alba’s Honest Company (categorized under children’s charities to benefit North America) rub shoulders with fashion-forward brands such as Apolis (multi-region job creation) and JOYN (job creation, education and health initiatives in Asia). There is even a fixed-gear bike that gives back to charity: water.

In addition to apparel and accessories, the site has plenty of tech gifts, home accents and more, which means no matter who you’re shopping for, you can throw in a little charity with everything you give this season.

For more information, visit the TOMS Marketplace Web site.

Images courtesy TOMS

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.